Client

One of the longest established wholesale cash & carry's in Glasgow. Bonnypack has carved itself an enviable reputation in the fancy goods industry since it launched in 1970's. It is now one of the UK’s most successful wholesalesers of fancy goods and toys.

Objective

To design and produce an online BP Sales Direct ‘store’ that reflected the distinct philosophy of the company. Bonnypack prides itself on the high levels of personal service in its store and its ability to create a real ‘shopping experience’. It wanted this ethos reflected online with a site that was stylish, informative and enticing. Reflecting the attention to detail found in its store, it also wanted the entire online purchasing process to be as easy and enjoyable as possible

Solution

As part of a successful partnership, Flame developed the architecture and front-end design of the site. An effective website structure inviting ease of use was ensured thanks to a high-quality user interface based on audience profiling, user journeys and years of web-design experience

Result

From the outset, the site delivered over 15 times more revenue a week than anticipated and continues to be a leading e-commerce site for Bonnypack. Flame is now working on new projects for other distinguished brands within the Bonnypack group of companies.

Flame's design integrity and rigorous process was integrated with a feature-rich e-commerce platform, which proved to be a winning combination for the BP Sales Direct site.

Features

• Full E-Commerce web site.
• Content Management System using FlameCart.

Technology

• HTML
• CSS
• PHP
• MySql

Software