In a similar way to traditional direct mail, email can be used to send messages, promotions and information to members of a mailing list. Compared to other media investments such as direct mail, email marketing is far cheaper and it is possible to track exactly who has received the email, who has opened it and who has gone on to visit your website as a result. In today’s environment, email marketing is also becoming an increasingly popular method, because it is paper-free.

Email marketing will improve brand loyalty and open up direct and personalised communication with your target audience. Entering into a dialogue with your audience helps to establish a trusted relationship which increases conversion opportunities; it is not unusual for email campaigns to get 5-15% response rates.

In addition, email marketing will inform your audience about special offers, can introduce new products/website features and can increase user data collection with competitions and 'send to a friend' opportunities.

strategising an email marketing campaign

Data for email marketing campaigns can be collected in many ways to target the right audience, these include, current offline data, website registration and online entry opportunities such as competitions and purchasing data lists.

The costs to produce an email marketing campaign are low compared to other forms of marketing such as direct mail, and with the higher than average conversion it can provide an excellent return on investment (ROI).

Making the most of your email marketing is a challenge. There are technical challenges and best practice learnings which can be implemented in order to ensure your email marketing campaign provides maximum ROI. One of which is to ensure that your landing page content and website design & functionality is suited to the email message itself.

We can create tailored strategies for your entire email marketing campaign so that you ensure your end result is what you set out to achieve. The email marketing solution should be tailored to your objectives. Here is a selection of email ideas:

* Competitions to win related prizes via email, this could be used to increase sales in a poorly performing product sector or to introduce a new product or service to the market place.

* Targeted special offer emails based on customers data and previous order history, for example all customers who attended a specific type of music event may be interested to hear about similar types of event.

* Seasonal offers and promotions.

* Competitions based on the return of a survey capturing important data for future communications.

* Relationship building emails such as birthday e-cards with money off vouchers or lapsed customers to re-engage.

* Customer satisfaction surveys which would help to improve your service, potentially with incentives for completing, for example 1 month free for completion or an entry into a prize draw.

* Newsletter.

If you would like to discuss this post or would like to try our FlameMail™ Email Marketing Service then why not contact us now on: 08453 893 300