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Your average online shopper now knows that the power of who, what, where and how they will shop online resides with them. These shoppers are now so much more web savvy and will take the time to ‘comparison shop’ on the many online market places on the web today. For example, online shoppers will take the time to visit many of the following market place before deciding to purchase:

Therefore, it is essential for any online retailer that they consider these marketplaces when promoting their products online to their target market. Many of the above portals require ‘feeds’ created that allow you to submit your entire product range onto them and this is where the Flame Web Team comes in. Our team has extensive knowledge of setting up feeds for most comparison shopping portals including Amazon. Additionally, we take the time to optimise these feeds to ensure that they are not only visible on the chosen shopping portal but also in the search engine results pages (SERPS). This is hugely important now with Goggles introduction of ‘Universal Search’ which now returns search listings for all i.e. local business, shopping, images and video etc in standard search results.
Comparison shopping is here to stay as the consumer in us becomes aware of the power we now have online; for online retailers, comparison shopping offers a fantastic opportunity to get your products online through these routes to market to enhance your online sales potential. Flame Web Team set-up and mange comparison shopping feeds for many of our clients and below are a couple of web links to Amazon and eBay shops that we have set-up and manage accordingly.